Ad Formats

Swapper

Summary

Interactive and engaging! This banner ad shows two images: one when not interacted with and one when the reader hovers, revealing a second ad. Advertisers will love this if they have more information than can fit in a normal banner ad.

Event Tracking

In addition to core event tracking, this ad format also tracks these events:

  • Swaps: The number of times the user hovered and swapped the image
  • Unswaps: The number of time the user unhovered and the image swapped back

Setup / Inputs

These are the fields / inputs taken to generate this ad. In general, inputs are not required. That said, these inputs are how you customize the ad!

Inputs
Default
Description
Primary Image
Default Value
The initial banner image displayed on page load
Secondary Image
Default Value
The banner image displayed when the user hovers over the ad
Destination
http://broadstreetads.com
The URL the user gets taken to after clicking the ad

Embed An Example In Your Media Kit

Customers who wish to embed the example on some "Media Kit" page on their website can do so in one of two ways:


Option 1: If you have Wordpress and the Broadstreet plugin, you can use this shortcode anywhere in any post to render the example. 

[broadstreet ad="30368"]

Option 2: If you do not have Wordpress, or choose not install the Broadstreet plugin, you can embed this javascript code snippet into your post: 

<div street-address="30368"></div><script>
    (function(d, s) {
    // CLICK MACRO AND CONFIGURATION SECTION
    var destination = '%%CLICK_URL_ESC%%';
    // DO NOT EDIT BELOW THIS LINE
    var js, bjs = d.getElementsByTagName(s)[0];
    js = d.createElement(s); js.async = true;
    js.src = "//ad.broadstreetads.com/display/30368.js?sa=1&"
        + (window.broadstreet ? 'init=0' : '')
        + (destination.indexOf('CLICK_URL_ESC') >= 0
        ? '' : '&destination=' + destination);
    bjs.parentNode.insertBefore(js, bjs);
    }(document, 'script'));</script>