Ad Formats

XPRESS Beat – Facebook

Summary

An XPRESS Beat for displaying a user's latest Facebook post in an XPRESS Beat Mixer / Container like XPRESS Emcee

Ad Preview

Event Tracking

In addition to core event tracking, this ad format also tracks these events:

  • True View: How many times the full post was 100% visible to the user while they were on the page
  • Unique View: Same as the 'view' metric, but only tracked once per user/post combination
  • Touch: How many times the user engaged with the ad directly (click, hover, mobile touch)

Setup / Inputs

These are the fields / inputs taken to generate this ad. In general, inputs are not required. That said, these inputs are how you customize the ad!

Inputs
Default
Description
Facebook Username/Page URL
Default https://www.facebook.com/CentralRIchamber/
Description The Facebook username or URL of the page whose feed you would like
Default Logo
Default Default Value
Description
Default Image
Default Default Value
Description An image to use as a default in the event the Facebook post does not contain an image
Throttle
Default 15
Description How long, in minutes, should we hold onto an update before fetching another (useful for throttling high-frequency clients). Minimum is 15.

Embed An Example In Your Media Kit

Customers who wish to embed the example on some "Media Kit" page on their website can do so in one of two ways:


Option 1: If you have Wordpress and the Broadstreet plugin, you can use this shortcode anywhere in any post to render the example. 

[broadstreet ad=""]

Option 2: If you do not have Wordpress, or choose not install the Broadstreet plugin, you can embed this javascript code snippet into your post: 

<div street-address=""></div><script>
    (function(d, s) {
    // CLICK MACRO AND CONFIGURATION SECTION
    var destination = '%%CLICK_URL_ESC%%';
    // DO NOT EDIT BELOW THIS LINE
    var js, bjs = d.getElementsByTagName(s)[0];
    js = d.createElement(s); js.async = true;
    js.src = "//ad.broadstreetads.com/display/.js?sa=1&"
        + (window.broadstreet ? 'init=0' : '')
        + (destination.indexOf('CLICK_URL_ESC') >= 0
        ? '' : '&destination=' + destination);
    bjs.parentNode.insertBefore(js, bjs);
    }(document, 'script'));</script>