XPRESS Beat – Facebook

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Summary

An XPRESS Beat for displaying a user's latest Facebook post in an XPRESS Beat Mixer / Container like XPRESS Emcee

Event Tracking

In addition to core event tracking, this ad format also tracks these events:

  • True View: How many times the full post was 100% visible to the user while they were on the page
  • Unique View: Same as the 'view' metric, but only tracked once per user/post combination
  • Touch: How many times the user engaged with the ad directly (click, hover, mobile touch)

Setup / Inputs

These are the fields / inputs taken to generate this ad. In general, inputs are not required. That said, these inputs are how you customize the ad!

  • Facebook Username/Page URL: The Facebook username or URL of the page whose feed you would like
    Default value:
    https://facebook.com/rookcoffee

  • Override Name/Title: By default, this is the Facebook user's "full name," but you can override that here
    Default value:
    [empty]

  • Default Image: An image to use as a default in the event the Facebook post does not contain an image
    Default value:
    Default Value

  • Destination (Optional): Defaults to the Facebook Post URL. Set this field if you want to override that.
    Default value:
    http://NULL

  • Throttle: How long, in minutes, should we hold onto an update before fetching another (useful for throttling high-frequency clients). Minimum is 15.
    Default value:
    15

Embed An Example In Your Media Kit

Customers who wish to embed the example on some "Media Kit" page on their website can do so in one of two ways:

  • Option 1: If you have Wordpress and the Broadstreet plugin, you can use this shortcode anywhere in any post to render the example. 

    [broadstreet ad=""]

  • Option 2: If you do not have Wordpress, or choose not install the Broadstreet plugin, you can embed this javascript code snippet into your post: 

    <div street-address=""></div><script>
(function(d, s) {
  // CLICK MACRO AND CONFIGURATION SECTION
  var destination = '%%CLICK_URL_ESC%%';
  // DO NOT EDIT BELOW THIS LINE
  var js, bjs = d.getElementsByTagName(s)[0];
  js = d.createElement(s); js.async = true;
  js.src = "//ad.broadstreetads.com/display/.js?sa=1&"
    + (window.broadstreet ? 'init=0' : '')
    + (destination.indexOf('CLICK_URL_ESC') >= 0
      ? '' : '&destination=' + destination);
  bjs.parentNode.insertBefore(js, bjs);
}(document, 'script'));</script>