XPRESS Beat – SMS

Note: This is an XPRESS Exclusive ad format;

Ad Preview

Summary

An XPRESS Beat for displaying a user's latest SMS message in an XPRESS Beat Mixer / Container like XPRESS Emcee

Event Tracking

In addition to core event tracking, this ad format also tracks these events:

  • True View: How many times the full post was 100% visible to the user while they were on the page
  • Unique View: Same as the 'view' metric, but only tracked once per user/post combination
  • Touch: How many times the user engaged with the ad directly (click, hover, mobile touch)

Setup / Inputs

These are the fields / inputs taken to generate this ad. In general, inputs are not required. That said, these inputs are how you customize the ad!

  • Phone Number: The 10-digit US phone number of the person who will be updating the ad - do not enter anything but numbers. They should send messages to 609-207-7067
    Default value:
    [empty]

  • Default Image: The default image to display if a user's text message does not contain an image
    Default value:
    Default Value

  • Business Logo (Optional): The logo of the business
    Default value:
    Default Value

  • Title: The title of the business that is displayed in the ad
    Default value:
    Business Title Goes Here

  • Width: The maximum width of the ad
    Default value:
    300px

  • Destination: Where the user should be taken when they click the ad
    Default value:
    [empty]

  • Throttle: How long, in minutes, should we hold onto an update before fetching another (useful for throttling high-frequency clients). Minimum is 15.
    Default value:
    15

Embed An Example In Your Media Kit

Customers who wish to embed the example on some "Media Kit" page on their website can do so in one of two ways:

  • Option 1: If you have Wordpress and the Broadstreet plugin, you can use this shortcode anywhere in any post to render the example. 

    [broadstreet ad=""]

  • Option 2: If you do not have Wordpress, or choose not install the Broadstreet plugin, you can embed this javascript code snippet into your post: 

    <div street-address=""></div><script>
(function(d, s) {
  // CLICK MACRO AND CONFIGURATION SECTION
  var destination = '%%CLICK_URL_ESC%%';
  // DO NOT EDIT BELOW THIS LINE
  var js, bjs = d.getElementsByTagName(s)[0];
  js = d.createElement(s); js.async = true;
  js.src = "//ad.broadstreetads.com/display/.js?sa=1&"
    + (window.broadstreet ? 'init=0' : '')
    + (destination.indexOf('CLICK_URL_ESC') >= 0
      ? '' : '&destination=' + destination);
  bjs.parentNode.insertBefore(js, bjs);
}(document, 'script'));</script>