How Campaign weights work. You can set different weights for your campaigns. This allows you to boost which campaigns rotate more or less frequently through your zones.
These weights are:
- Remnant: 0
- Low: .5
- Normal: 1
- High: 1.5
- Sponsorship (Guaranteed): — Read Below
- Custom: Any number between 1 and 100
In general, multiple campaigns will ultimately have their weights normalized for comparison. There are two special weights, however: Remnant and Sponsorship.
Remnant campaigns only run when there are no other campaigns of a higher priority. This is useful for house ads, PSAs, etc. Sponsorships have the opposite effect: they take priority over all other campaigns.
A zone with multiple sponsorship-level campaigns will have its impressions divided evenly among the campaigns for equal share of voice. If you simply wish to have a share of voice setup in a zone, you can leave all campaigns at default priority.
Here’s how weighting works for weights that aren’t remnant or sponsorship-level:
If you have six campaigns that you want to rotate in a single zone, but want them to deliver impressions like this:
- Campaign 1 – 20%
- Campaign 2 – 20%
- Campaign 3 – 20%
- Campaign 4 – 10%
- Campaign 5 – 10%
- Campaign 6 – 20%
You could give Campaigns 4 & 5 a “low” weight and you could expect them to deliver 10% of the time. The way the Campaign weights work those priorities would work out to be:
- Campaign 1 Priority: 1
- Campaign 2 Priority: 1
- Campaign 3 Priority: 1
- Campaign 4 Priority: .5
- Campaign 5 Priority: .5
- Campaign 6 Priority: 1
If you need even finer tuning of your campaign weights, you can use the “custom” weight which will let you set a weight between 1 and 100. It’s important to know which campaigns are running in the same zones as the campaign you’re setting weights for — any weights you set for a campaign will impact the share of voice that other campaigns targeting the same zones receive.