How campaign weights work

How Campaign weights work. You can set different weights for your campaigns. This allows you to boost which campaigns rotate more or less frequently through your zones.

These weights are:

Remnant: 0
Low: .5
Normal: 1
High: 1.5
Sponsorship (Guaranteed): — Read Below
Custom: Any number between 1 and 100

In general, multiple campaigns will ultimately have their weights normalized for comparison. There are two special weights, however: Remnant and Sponsorship.

Remnant campaigns only run when there are no other campaigns of a higher priority. This is useful for house ads, PSAs, etc. Sponsorships have the opposite effect: they take priority over all other campaigns.

A zone with multiple sponsorship-level campaigns will have its impressions divided evenly among the campaigns for equal share of voice. If you simply wish to have a share of voice setup in a zone, you can leave all campaigns at default priority.

Here’s how weighting works for weights that aren’t remnant or sponsorship-level:

If you have six campaigns that you want to rotate in a single zone, but want them to deliver impressions like this:

Campaign 1 – 20%
Campaign 2 – 20%
Campaign 3 – 20%
Campaign 4 – 10%
Campaign 5 – 10%
Campaign 6 – 20%

You could give Campaigns 4 & 5 a “low” weight and you could expect them to deliver 10% of the time. The way the Campaign weights work those priorities would work out to be:

Campaign 1 Priority: 1
Campaign 2 Priority: 1
Campaign 3 Priority: 1
Campaign 4 Priority: .5
Campaign 5 Priority: .5
Campaign 6 Priority: 1

If you need even finer tuning of your campaign weights, you can use the “custom” weight which will let you set a weight between 1 and 100. It’s important to know which campaigns are running in the same zones as the campaign you’re setting weights for — any weights you set for a campaign will impact the share of voice that other campaigns targeting the same zones receive.

Here’s how to set-up weighting on your campaign: