By default, the Broadstreet ad server de-duplicates campaigns on a given page load so that the maximum number of advertisers are represented. The setting that controls this behavior is on the Edit Campaign page. It is called Display Type.
There are currently three types of Display Types:
The default behavior described above. 1 ad from a campaign at most on a given time.
Allow repeating (Campaign Level)
An alternate behavior where a campaign can be repeated, but not the same ad from the same campaign. For long-time users of Broadstreet, this was the original “Allow repeating” setting.
Allow repeating (Advertisement Level)
This should be set when a campaign can be repeated, and ads within that campaign can be repeated as well. This behavior can alternatively be implemented on an ad-unit specific level for all campaigns with “Allow Duplicates” set.
An alternate behavior where a campaign must be repeated, but not the same ad from the same campaign. This is intended for roadblock-style campaigns where advertisers demand that their campaign ads are always displayed together. For example, this could be used to make sure that a leaderboard is always coordinated with a sidebar unit.
This style of campaign requires that the first unit on the page, usually the leaderboard, is used in the campaign. If the leaderboard or first unit selects and loads a campaign that has forced repeating, any subsequent units with placements from that same campaign will be forced to match that campaign.
Here’s how you can set it up:
- Log in to your Broadstreet account here https://my.broadstreetads.com.
- Click “Advertisers” on the left side menu.
- Select the advertiser you want to create a campaign for.
- Click on “New campaign”.
- Under the “Flight” tab, enter the start date and end date for your campaign.
- Enter the impression target number.
- Select the max impression type: Cap or Goal.
- In the campaign display type section, select if it’s no repeat, allow repeating or force repeating.
- Click “Create campaign”.
Here’s a short video to guide you: