Here are the different reports you can run on the Dashboard:

Global Reporting – you can run this for ads that are not active. This is to find your average Click Through Rate for all your advertisements within a selected date range.

Advertiser Overall Reporting – You can access the overall reporting for an advertiser to see how their ads have performed in a particular timeframe.

Advertisement Advanced Reporting – You can export reports for your advertisers by clicking on the advertiser of your choice once you find the name of the ad you would like to see reporting for you will click into it.

Global Campaign Status Report – it will give you an overview of all recent campaign expirations, upcoming expirations, and never-ending campaigns.

Zone Performance Report – Gives you an overview of how the zones are performing.