Ad Formats

Scratch Off Ad

Summary

Just like a lottery scratch-off! Specify a front image that can be scratched and an optional back image that will display underneath the scratched area. You can also enter freeform text to be displayed instead. Beta, but stable.

Examples / Ideas

Here are some examples or ideas for this ad format:

Event Tracking

In addition to core event tracking, this ad format also tracks these events:

  • Scratched 1%: Whether the user started scratching
  • Scratched 25%: Whether the user scratched at least 25%
  • Scratched 50%: Whether the user scratched at least 50%
  • Scratched 75%: Whether the user scratched at least 25%
  • Scratch Completed: How many people scratched off the ad entirely

Setup / Inputs

These are the fields / inputs taken to generate this ad. In general, inputs are not required. That said, these inputs are how you customize the ad!

Inputs
Default
Description
Image - Front of Scratchoff
Default Value
The image for the front of the scratchoff
Width
300
The width of the front image in pixels
Height
360
The height of the front image in pixels
Image - Underneath Scratchoff
Default Value
Optional. The image for the scratched portion (must be same dimensions as the front image). You can optionally use the feild below to specify text or HTML that should displayed instead.
Underneath Text
Get 20% off at Tom's Antiques when you mention this scratch-off!
Optional. Use this if you didn't specify an 'underneath image'. You can add wording that will be seen when the front image is scratched.
Underneath Background Color
#FFC107 (more on color values here)
If you use the "Underneath Text" above, this will be the text's background color
Underneath Text Color
#727272 (more on color values here)
If you use the "Underneath Text" above, this will be the text's font color
Underneath Test Font Size
25px
If you use the "Underneath Text" above, the font size of the text
Link Text
Learn More Here
This is the text that will be linked ONLY if you specify a link destination above.
Coin Stoke Width
40
The width of the scratch stroke, in pixels
Percentage Required
95
How much of the ad needs to be scratched before the link is displayed?

Embed An Example In Your Media Kit

Customers who wish to embed the example on some "Media Kit" page on their website can do so in one of two ways:


Option 1: If you have Wordpress and the Broadstreet plugin, you can use this shortcode anywhere in any post to render the example. 

[broadstreet ad="34662"]

Option 2: If you do not have Wordpress, or choose not install the Broadstreet plugin, you can embed this javascript code snippet into your post: 

<div street-address="34662"></div><script>
    (function(d, s) {
    // CLICK MACRO AND CONFIGURATION SECTION
    var destination = '%%CLICK_URL_ESC%%';
    // DO NOT EDIT BELOW THIS LINE
    var js, bjs = d.getElementsByTagName(s)[0];
    js = d.createElement(s); js.async = true;
    js.src = "//ad.broadstreetads.com/display/34662.js?sa=1&"
        + (window.broadstreet ? 'init=0' : '')
        + (destination.indexOf('CLICK_URL_ESC') >= 0
        ? '' : '&destination=' + destination);
    bjs.parentNode.insertBefore(js, bjs);
    }(document, 'script'));</script>