Ad Formats

Roadblock / Popup (Embed)

Summary

“Pop-up” with a graphic (sourced from your advertiser’s embed code) when a reader opens your page. Big and sure to be seen, this will be a valuable advertising spot for your site. The pop-up can be rate limited (the ad’s default displays once per page load every 5 minutes) and remember to size the pop-up to fit the size of the embed code.

Event Tracking

In addition to core event tracking, this ad format also tracks these events:

  • Official Views: The number of times the ad was presented to a user (not the number of times it served)

Setup / Inputs

These are the fields / inputs taken to generate this ad. In general, inputs are not required. That said, these inputs are how you customize the ad!

Inputs
Default
Description
Embed Code
[empty]
The embed code
Destination
http://broadstreetads.com
Where the user is taken when the ad in the roadblock is clicked
Sponsored Label
Sponsored
Width
600
The width of the roadblock - usually the width of the image you uploaded
Content Height
380
The height of the embed content in pixels - this might require trial and error
Description (optional)
[empty]
Any additional text you'd like to add underneath the image
Padding
10
The amount of padding, in pixels, to have between the edge of the roadblock and its content
Display Period
300
The number of seconds that should pass before the roadblock is displayed to the user again
Displays per Period
500
The number of times the roadblock should show per 'Display Period'
Do Not Show Again Message
[empty]
A message that can be clicked so that the popup never appears again for the user. This option only works if the field is set.
Third Party Impression Link (Optional)
[empty]
This URL will get an impression request.
Display Delay
[empty]
How long to wait until the roadblock is displayed to the user in milliseconds. (This delay won't reflect on the preview page)

Embed An Example In Your Media Kit

Customers who wish to embed the example on some "Media Kit" page on their website can do so in one of two ways:


Option 1: If you have Wordpress and the Broadstreet plugin, you can use this shortcode anywhere in any post to render the example. 

[broadstreet ad="30417"]

Option 2: If you do not have Wordpress, or choose not install the Broadstreet plugin, you can embed this javascript code snippet into your post: 

<div street-address="30417"></div><script>
    (function(d, s) {
    // CLICK MACRO AND CONFIGURATION SECTION
    var destination = '%%CLICK_URL_ESC%%';
    // DO NOT EDIT BELOW THIS LINE
    var js, bjs = d.getElementsByTagName(s)[0];
    js = d.createElement(s); js.async = true;
    js.src = "//ad.broadstreetads.com/display/30417.js?sa=1&"
        + (window.broadstreet ? 'init=0' : '')
        + (destination.indexOf('CLICK_URL_ESC') >= 0
        ? '' : '&destination=' + destination);
    bjs.parentNode.insertBefore(js, bjs);
    }(document, 'script'));</script>