Ad Formats

Video Billboard – YouTube

Summary

Large and powerful – Build a Youtube ad at the top of your site. Guaranteed to be one of your premium and highest price units. Perfect for spec ads or advertisers without graphics.

Event Tracking

In addition to core event tracking, this ad format also tracks these events:

  • Loads: How many times the video was fully loaded on the page.
  • Plays: How many times the video was played.
  • Pauses: How many times the video was paused.
  • Watched 25%: How many times at least 25% of the video was watched.
  • Watched 50%: How many times at least 50% of the video was watched.
  • Watched 75%: How many times at least 75% of the video was watched.
  • Completions: How many times the video was watched until the very end.

Setup / Inputs

These are the fields / inputs taken to generate this ad. In general, inputs are not required. That said, these inputs are how you customize the ad!

Inputs
Default
Description
YouTube Video URL
https://www.youtube.com/watch?v=S1zXGWK_knQ
The YouTube url of the video to be displayed in the ad
Destination URL
https://google.com
The URL that the user is taken to when they click on the ad
Disappear When Scrollling Beyond
False
This will allow the ad to open new tab once clicked.
Logo Image
Default Value
The image of a logo of the company being advertised
Background Color
#ffc900 (more on color values here)
The background color of the ad
Message
Chipotle is Back
A very brief message to be displayed under the logo
Button Text
Get Your Free Burrito!
A call to action button, calling the user to click on the ad
Button Background Color
#a92524 (more on color values here)
The background color of the call to action button
Font Color
#000000 (more on color values here)
The color of the font/text displayed in the ad
Autoplay on Mute?
False
Should the video autoplay on mute? Note: Some browsers disable all auto-playing videos, notably mobile Safari
Loop?
False
Should the video loop?
Non-Static?
False
This setting will attempt to work with difficult themes which prevent the display of the billboard
Try to Auto-Set Background Color?
False
If you are seeing text scroll over the billboard, try setting this to match your site's natural background color
Background Color
#ffffff (more on color values here)
If auto-setting the background color, use this color
Video Only in Mobile
False
Set to yes if you only want the video part of the ad to be showing in the mobile version of the ad.
Display Period
10
The number of seconds that should pass before the popup is displayed to the user again
Cap
20
The number of times the popup should show per 'Display Period'
Open New Tab
False
This will allow the ad to open new tab once clicked.

Embed An Example In Your Media Kit

Customers who wish to embed the example on some "Media Kit" page on their website can do so in one of two ways:


Option 1: If you have Wordpress and the Broadstreet plugin, you can use this shortcode anywhere in any post to render the example. 

[broadstreet ad="168818"]

Option 2: If you do not have Wordpress, or choose not install the Broadstreet plugin, you can embed this javascript code snippet into your post: 

<div street-address="168818"></div><script>
    (function(d, s) {
    // CLICK MACRO AND CONFIGURATION SECTION
    var destination = '%%CLICK_URL_ESC%%';
    // DO NOT EDIT BELOW THIS LINE
    var js, bjs = d.getElementsByTagName(s)[0];
    js = d.createElement(s); js.async = true;
    js.src = "//ad.broadstreetads.com/display/168818.js?sa=1&"
        + (window.broadstreet ? 'init=0' : '')
        + (destination.indexOf('CLICK_URL_ESC') >= 0
        ? '' : '&destination=' + destination);
    bjs.parentNode.insertBefore(js, bjs);
    }(document, 'script'));</script>
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