Ad Formats

Daybreak

Summary

Give potential advertisers an easy way to say "I'm interested in advertising!" Daybreak is a simple but powerful, customizable advertiser lead generation format. It's designed to attract attention and collect the minimum amount of information to start a great conversation.

Ad Preview

Event Tracking

In addition to core event tracking, this ad format also tracks these events:

  • Leads: The amount of leads that we received from the form.
  • Yes Count: The amount of people who answered "yes" to the first question.
  • No Count: The amount of people who answered "no" to the second question.

Setup / Inputs

These are the fields / inputs taken to generate this ad. In general, inputs are not required. That said, these inputs are how you customize the ad!

Inputs
Default
Description
Headline (shown on every step)
ADVERTISE on redbankgreen
The main headline at the top of the ad. This stays visible throughout the entire experience and sets the overall hook.
First Question (Yes / No)
Are you a small business or a professional?
The opening qualification question users see first. This should be a simple Yes-or-No question that quickly determines whether the viewer is a good fit.
Email Collection Prompt (Step 2)
What is your email address?
Text shown above the email input field when asking for the user’s email address. This should explain why you’re asking for their email in a friendly, reassuring way.
Checkbox Option – Reason 1
It's harder than ever to get seen or liked on social media.
The first selectable reason shown on the final step. This should be written in the user’s voice and describe a common marketing challenge.
Checkbox Option – Reason 2
I spend money on it but don't know if it's working
The second selectable reason shown on the final step.
Checkbox Option – Reason 3
I need someone to do good marketing for me.
The third selectable reason shown on the final step.
Confirmation proof
A proof will arrive in your inbox when it's ready.
A short reassurance message shown immediately after the form is submitted, before the thank-you content.
Post-Submit Status Message
We've received your details and are looking forward to connecting with you.
The main confirmation message shown after submission to acknowledge the lead and set expectations.
Ad Width
400px
The CSS width of the ad container. This controls how wide the unit renders inside its placement.
Trusted-By Logos (Mutliple)
Default Value
A list of logo images shown under the “Trusted by” section at the bottom of the ad. These help establish credibility and local trust.
Lead Notification Recipients (Mutliple)
sales@broadstreetads.com
One or more email addresses that should receive notifications when a lead is submitted through this ad.
Lead Email Subject Line
New Lead!
The subject line used for the email notification sent when a new lead is generated.
Horizontal Display
False
Will the ad display horizontally instead of vertically?

Embed An Example In Your Media Kit

Customers who wish to embed the example on some "Media Kit" page on their website can do so in one of two ways:


Option 1: If you have Wordpress and the Broadstreet plugin, you can use this shortcode anywhere in any post to render the example. 

[broadstreet ad=""]

Option 2: If you do not have Wordpress, or choose not install the Broadstreet plugin, you can embed this javascript code snippet into your post: 

<div street-address=""></div><script>
    (function(d, s) {
    // CLICK MACRO AND CONFIGURATION SECTION
    var destination = '%%CLICK_URL_ESC%%';
    // DO NOT EDIT BELOW THIS LINE
    var js, bjs = d.getElementsByTagName(s)[0];
    js = d.createElement(s); js.async = true;
    js.src = "//ad.broadstreetads.com/display/.js?sa=1&"
        + (window.broadstreet ? 'init=0' : '')
        + (destination.indexOf('CLICK_URL_ESC') >= 0
        ? '' : '&destination=' + destination);
    bjs.parentNode.insertBefore(js, bjs);
    }(document, 'script'));</script>

Additional Information / Specs

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