Ad Formats

Inactivity Pop-up / Break Time

Summary

Re-capture attention with an ad that “pops up” after the reader is inactive. After a specified number of seconds, the ad (a graphic and optional description) will overlay the page. Designed to re-engage readers who are returning to the tab or taking a work break.

Event Tracking

In addition to core event tracking, this ad format also tracks these events:

  • Official View: The number of times the ad was presented to a user (not the number of times it served)
  • Close: The number of times the ad was manually closed by the user

Setup / Inputs

These are the fields / inputs taken to generate this ad. In general, inputs are not required. That said, these inputs are how you customize the ad!

Inputs
Default
Description
Ad Image
Default Value
The image to display inside the roadblock
Destination (optional)
[empty]
Where the user is taken when the ad in the roadblock is clicked
Width
600
The width of the roadblock - usually the width of the image you uploaded
Description (optional)
[empty]
Any additional text you'd like to add underneath the image
Padding
10
The amount of padding, in pixels, to have between the edge of the roadblock and its content
Break Threshold
300
How long (in seconds) does a user need to be away from the site before this ad appears?
Multiple Times?
False
Can this ad reappear after a second or third period of inactivity?

Embed An Example In Your Media Kit

Customers who wish to embed the example on some "Media Kit" page on their website can do so in one of two ways:


Option 1: If you have Wordpress and the Broadstreet plugin, you can use this shortcode anywhere in any post to render the example. 

[broadstreet ad="63142"]

Option 2: If you do not have Wordpress, or choose not install the Broadstreet plugin, you can embed this javascript code snippet into your post: 

<div street-address="63142"></div><script>
    (function(d, s) {
    // CLICK MACRO AND CONFIGURATION SECTION
    var destination = '%%CLICK_URL_ESC%%';
    // DO NOT EDIT BELOW THIS LINE
    var js, bjs = d.getElementsByTagName(s)[0];
    js = d.createElement(s); js.async = true;
    js.src = "//ad.broadstreetads.com/display/63142.js?sa=1&"
        + (window.broadstreet ? 'init=0' : '')
        + (destination.indexOf('CLICK_URL_ESC') >= 0
        ? '' : '&destination=' + destination);
    bjs.parentNode.insertBefore(js, bjs);
    }(document, 'script'));</script>