Just like a lottery scratch-off! Specify a front image that can be scratched and an optional back image that will display underneath the scratched area. You can also enter freeform text to be displayed instead. Beta, but stable. Available in standard IAB sizes!

Supported Sizes

300x250 (fixed)

300x600 (fixed)

728x90 (fixed)

800x600 (fixed)

970x250 (fixed)

Examples / Ideas

Here are some examples or ideas for this ad format:

Event Tracking

In addition to core event tracking, this ad format also tracks these events:

  • Scratched 1%: Whether the user started scratching
  • Scratched 25%: Whether the user scratched at least 25%
  • Scratched 50%: Whether the user scratched at least 50%
  • Scratched 75%: Whether the user scratched at least 25%
  • Scratch Completed: How many people scratched off the ad entirely

Setup / Inputs

These are the fields / inputs taken to generate this ad. In general, inputs are not required. That said, these inputs are how you customize the ad!

  • Size: The size of the advertisement
    Default value:
    Available in:

    • 300x250 (fixed)
    • 300x600 (fixed)
    • 728x90 (fixed)
    • 800x600 (fixed)
    • 970x250 (fixed)

  • Image - Front of Scratchoff: The image for the front of the scratchoff
    Default value:

  • Image - Underneath Scratchoff: Optional. The image for the scratched portion (must be same dimensions as the front image). You can optionally use the feild below to specify text or HTML that should displayed instead.
    Default value:

  • Destination: Optional. If you specify the link, a message will appear below the scratchoff linking to this URL
    Default value:

  • Link Text: This is the text that will be linked ONLY if you specify a link destination above.
    Default value:
    Learn More Here

  • Alternate Coin Image: Optional. An alternate image for the coin (png is best)
    Default value:

  • Coin Stoke Width: The width of the scratch stroke, in pixels
    Default value:

  • Percentage Required: How much of the ad needs to be scratched before the link is displayed?
    Default value:

Embed An Example In Your Media Kit

Customers who wish to embed the example on some "Media Kit" page on their website can do so in one of two ways:

  • Option 1: If you have Wordpress and the Broadstreet plugin, you can use this shortcode anywhere in any post to render the example.

    [broadstreet ad="353007"]
  • Option 2: If you do not have Wordpress, or choose not install the Broadstreet plugin, you can embed this javascript code snippet into your post:

    <div street-address="353007"></div><script>
    (function(d, s) {
      var destination = '%%CLICK_URL_ESC%%';
      var js, bjs = d.getElementsByTagName(s)[0];
      js = d.createElement(s); js.async = true;
      js.src = "//"
        + (window.broadstreet ? 'init=0' : '')
        + (destination.indexOf('CLICK_URL_ESC') >= 0
          ? '' : '&destination=' + destination);
      bjs.parentNode.insertBefore(js, bjs);
    }(document, 'script'));</script>