Ad Formats

Super Snapshot Hitchhiker

Summary

Does the client want to get noticed? Want to send them a concept really fast? The ultimate simple spec ad, is designed to be simple to create, easy to customize, and keep clickthrough rates high. Use to build awareness, get the word out, and provide legitimately useful information to readers. Highly recommended to catch attention and stop readers in their tracks.

Event Tracking

In addition to core event tracking, this ad format also tracks these events:

  • Video Plays: If the ad contained video at some point, how many times they were played in total
  • Pauses: Number of pauses
  • Watched 25%: Number of people who watched 25%
  • Watched 50%: Number of people who watched 50%
  • Watched 75%: Number of people who watched 75%
  • Watch All: Number of people who watched all of the video

Setup / Inputs

These are the fields / inputs taken to generate this ad. In general, inputs are not required. That said, these inputs are how you customize the ad!

Inputs
Default
Description
Destination URL
https://www.triumphbrewing.com/red-bank/
Where the user should be taken when they click the ad
Photos (Mutliple)
Default Value
A picture to display. If you add more than one, we'll randomly pick one. This will keep the ad fresh and the clickthrough rate high throughout the campaign.
YouTube Video URL
[empty]
Overrides the image. YouTube video link.
Upload Logo
Default Value
A logo for the client
Advertiser Name

TRIUMPH BREWING CO
A headline — usually the advertiser's name. Potentially, with additional information depending on the advertiser's needs — like location awareness or online ordering, etc.
Text

Live Music, Full Menu

Triumph brews traditional styles from around the world with a concentration in lagers, eschewing the trendy, the extreme, and the undrinkably weird.

Our beers, neither filtered nor pasteurized, are served directly from lagering tanks and sparkle with a freshness you will find nowhere else.
What the advertiser needs to say. Use the rich text function to bold important notes and make it stand out. Make the client proud!
Width
600px
The maximum width of the ad. This ad is designed to sit in the main column, in-story or below — but can just as easily sit in the sidebar.
Baseline Like Count
[empty]
The minimum number of likes to show
Like Style
like
idea, like, clap or none to disable
Confetti (Mutliple)
[empty]
If set, images that will explode when the ad is liked

Embed An Example In Your Media Kit

Customers who wish to embed the example on some "Media Kit" page on their website can do so in one of two ways:


Option 1: If you have Wordpress and the Broadstreet plugin, you can use this shortcode anywhere in any post to render the example. 

[broadstreet ad="877325"]

Option 2: If you do not have Wordpress, or choose not install the Broadstreet plugin, you can embed this javascript code snippet into your post: 

<div street-address="877325"></div><script>
    (function(d, s) {
    // CLICK MACRO AND CONFIGURATION SECTION
    var destination = '%%CLICK_URL_ESC%%';
    // DO NOT EDIT BELOW THIS LINE
    var js, bjs = d.getElementsByTagName(s)[0];
    js = d.createElement(s); js.async = true;
    js.src = "//ad.broadstreetads.com/display/877325.js?sa=1&"
        + (window.broadstreet ? 'init=0' : '')
        + (destination.indexOf('CLICK_URL_ESC') >= 0
        ? '' : '&destination=' + destination);
    bjs.parentNode.insertBefore(js, bjs);
    }(document, 'script'));</script>