Impression Pacing for Your Campaign

Some publishers choose to sell their inventory by the number of ad impressions. This creates a question of exactly how quickly those impressions should be delivered, commonly referred to as “campaign pacing” or “impression pacing.” Impression pacing is only possible when there is both an impression limit and end date set for the campaign. Broadstreet […]

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How to Designate A Single Advertiser to A Page or Section

How to Designate A Single Advertiser to A Page or Section There are some cases where a single advertiser may be sponsoring a single post, page, or section of your website. In the case of sponsored content, for example, some publishers offer the option to surround the content with an advertiser’s creatives in all available […]

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Broadstreet Reports vs Google Analytics

Comparisons vs Google Analytics reports usually have some level of discrepancy, but that usually suggests that the page is structured in a way that favors either Google Analytics or Broadstreet reports, which is difficult to avoid. For example, if a page invokes analytics earlier in the markup (toward the head of the page), it gets executed before any ads […]

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Learn How to Set Up Any Site with Broadstreet Ads

Site Set Up with Broadstreet Ads If you are a WordPress user, you can find the instructions on how to set up Broadstreet with WordPress here. If you need help with site set up for any other site you are in the right place. Login to your Broadstreet Dashboard You can log in to your Broadstreet dashboard […]

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How to Set Up a WordPress Site with Broadstreet Ads

WordPress site set up with Broadstreet Trying to set up your WordPress site with Broadstreet? If so follow the instructions below. If you are trying to set any other site up with Broadstreet click here. Log In to Your WordPress Website Once you are logged in, click “Plugins” in the menu on the left side of […]

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Using Broadstreet’s v2 Ad Tags

How do you use V2 Ad tags? Broadstreet’s ad zone invocation code, like many adservers, is javascript. Our older tags looked like this: <script> broadstreet.zone(30071, { uriKeywords: true, softKeywords: true }); </script> “Version 2” ad tags are available, stable, and ready for use in production. These new ad tags come with a number of benefits: […]

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The disadvantages to using the static ad code on a website

There is a definite disadvantage. The static code doesn’t track hovers. It does track views and clicks reasonably accurately, but the best bet is always to use the javascript code since the static code is intended for newsletter templates and websites that have no other choice. We would always recommend using an HTML/javascript module.

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How to see what ads are running

There are two ways that you can do this. First option: Log in to your Broadstreet account here https://my.broadstreetads.com. Click on “Zones” at the left side menu. Check on each zone and check out the list of campaigns running within it. You will see the stats in the campaign running. Here’s a short video to […]

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Running 728 x 90 ads on Metro Publisher

As long as your Metro Publisher account is set up with Broadstreet, you can upload any sized advertisement and target it to any Zone that you would like under your account in the dashboard. Broadstreet doesn’t enforce specific ad sizes. Any standard or custom sized ad will work.

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