Depending on your network tier with Broadstreet, you may have access to our Lookout Campaign Report. This report provides a detailed breakdown of your campaign.
Run a Lookout Report
Navigate to the Campaigns option in the left side menu
This opens the Campaign Status Report in Broadstreet. Select the name of the campaign you want to view.
Once the desired campaign is open, you’ll select Lookout
in the top menu bar.
Campaign Overview
When you first navigate to Lookout, the first page you’re brought to is an overview of the entire campaign breakdown. You can toggle a specific date range by changing the start and end dates at the top of the report.
Overall Numbers
The first part of the report gives you the overall numbers of the campaign over the chosen date range. The data available is the number of impressions, hovers, clicks, and the CTR of the campaign.
Numbers by Date
The next part of the report is a detailed breakdown of how many impressions, hovers, clicks, and the CTR the campaign received each day over the course of the chosen date range.
Interactive Graphical Breakdown
Your interactive graph allows you to see a graphical breakdown of all the analytics on a graph. You can click on views, hovers, clicks, or CTR in the top right of the graph to remove any of those metrics from the graph. If you hover over one of the points on the graph, it’ll display the number received for that metric on that date.
Performance by Zone
In this section, you are able to see how many impressions, hovers, clicks, and the CTR that each zone received in the campaign.
Performance by Advertisement
In this section, you are able to see how many impressions, hovers, clicks, and the CTR that each advertisement received in the campaign.
Breakdown by Advertisement and Zone
Another way to utilize this report is to run the report by looking at a single ad OR a single zone. To do this, you’ll simply select any combination of an ad by itself, a zone by itself, or an ad and a specific zone.
Then you will set your date range and hit “Go.” Now, all the report data listed above will be available for whatever ad or zone combination you selected.