Impression Pacing for Your Campaign

Some publishers choose to sell their inventory by the number of ad impressions. This creates a question of exactly how quickly those impressions should be delivered, commonly referred to as “campaign pacing” or “impression pacing.”

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Broadstreet Reports vs Google Analytics

When comparing Broadstreet reports with Google Analytics reports, you might have some level of discrepancy. But that usually suggests that the page is structured in a way that favors either Google Analytics or Broadstreet reports, which is difficult to avoid. For example, if a page invokes analytics earlier (toward the head of the page), it […]

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