Some publishers choose to sell their inventory by the number of ad impressions. This creates a question of exactly how quickly those impressions should be delivered, commonly referred to as “campaign pacing” or “impression pacing.”
All posts by caitlin pike
How to Designate A Single Advertiser to A Page or Section
There are some cases where a single advertiser may be sponsoring a single post, page, or section of your website.
Broadstreet Reports vs Google Analytics
When comparing Broadstreet reports with Google Analytics reports, you might have some level of discrepancy. But that usually suggests that the page is structured in a way that favors either Google Analytics or Broadstreet reports, which is difficult to avoid. For example, if a page invokes analytics earlier (toward the head of the page), it […]
How to find your average Click Through Rate in Broadstreet’s Dashboard
You can locate your network’s all time average CTR, or you can choose a date range.
HTML Ads Are Not Registering Hovers and Clicks
Third party ad views/hovers cannot be tracked natively, because the code is from a third party, not our adserver.
Types of Ad Files We Support
We support: PNG GIF SWF JPG The maximum file size we recommend is 1MB.
Why Did Campaigns Delete Themselves?
If you’ve seen some older inactive campaigns disappear, it sounds like our automated campaign scrubbing at work. The system will automatically remove inactive campaigns after its end date.
How to Set-Up 3rd Party Ads
Are 3rd party ads accepted? Yes! We support third party advertisements.
How to Set Up Automatic Reports
You can configure Broadstreet so that it automatically emails reports to you or even directly to your advertisers!
How to Set Up an A/B Test
While there isn’t a built-in A/B test functionality if you’d like to do something like create two different banner ads under the same advertiser for the same campaign and see which one has a better click-through-rate, there is a manual way you can do this.