How to Track Campaign Conversions

Broadstreet users can track conversions by using the Conversion Tracker ad format. To track conversions:

1. Create a campaign that should be tracked
2. Once the campaign is created, take note of its ID, shown under the campaign name on the campaign page in the dashboard
3. Go back to the advertiser’s profile
4. Create a new ad under that advertiser
5. Search for the Conversion Tracker ad format
6. Click “Create a Conversion Tracker”.
7. Fill out each field of the Conversion Tracker
   1. Max Age – refers to the maximum number days after a user clicks on an ad during which a subsequent conversion (ie a purchase or sign-up) can be attributed to that ad. So if the user doesn’t complete the desired action immediately, the conversion will still be tracked as long as it falls within the max age.
   2. Unique User – Gives the option for a user to only be tracked once if they complete the conversion multiple times
8. Click “Create advertisement”

Note: Do not run the conversion tracker in a campaign as you would a normal ad. Simply follow the instructions presented once you create the conversion tracker.

On the campaign’s edit page, you also have the ability to modify whether the campaign should only be shown to users who have not yet been converted.

Here is a short video to guide you: