This is a feature that you can use if you would like for an advertisement to avoid on a specific page on your site.

Here’s how you can set that up in the Dashboard:

  1. Log in to your Broadstreet account here
  2. To create a zone, you can refer to this article How to create a zone.
  3. To create an ad(s), you can refer to this article How to create an advertisement.
  4. Once the zones and advertisements are created, click “Advertisers” on the left side menu.
  5. Select the advertiser you want to create a campaign for.
  6. Click “Create new campaign”.
  7. Go to the “Placements” tab.
  8. Select the zone(s) and advertisement(s) for this campaign.
  9. Select the target device.
  10. Click “Add placements”.
  11. Go to “Keywords” tab.
  12. Determine the keyword for pages you would like to avoid.
  13. Enter that keyword in the negative keywords section.
  14. Click “Create campaign”.

Here is a short video to guide you: