This is a feature that you can use if you would like for an advertisement to avoid on a specific page or category on your site.
Here’s how you can set that up in the Dashboard:
- Select the advertiser you want to create a campaign for
- Click “Create new campaign”
- Set up the campaign as normal by choosing the run dates and placements
- Go to “Keywords” tab
- Determine the keyword for pages you would like to avoid
- Enter that keyword in the negative keywords section
Note that keywords should be entered lowercase and phrases must be hyphenated - Click “Create campaign”
Here is a short video to guide you: