This is a feature that you can use if you would like for an advertisement to avoid on a specific page or category on your site.

Here’s how you can set that up in the Dashboard:

  1. Select the advertiser you want to create a campaign for
  2. Click “Create new campaign”
  3. Set up the campaign as normal by choosing the run dates and placements
  4. Go to “Keywords” tab
  5. Determine the keyword for pages you would like to avoid
  6. Enter that keyword in the negative keywords section
    Note that keywords should be entered lowercase and phrases must be hyphenated
  7. Click “Create campaign”

Here is a short video to guide you: