Are 3rd party ads accepted? Yes! We support third party advertisements.
You can track clicks as long as the third party ad type supports click macros. Unfortunately, not all of them do. Broadstreet automatically inserts the correct macros for:
- Google DCM /Placement Tags
- Sizmek
- Broadstreet
Some third party tags have macros embedded in them already. If you see items like “%%CLICK_URL_ESC%%” or similar in the code, this is the case and you do not need to do anything further.
For tags where macros are not automatically inserted or do not have macros already embedded, you can insert them manually according to your client’s instructions. Broadstreet supports common adserver macros, including:
- %%CLICK_URL_ESC%%
- %%CLICK_URL_UNESC%%
Here’s a short video to guide you in setting this up: