Impression Pacing for Your Campaign

Some publishers choose to sell their inventory by the number of ad impressions. This creates a question of exactly how quickly those impressions should be delivered, commonly referred to as “campaign pacing” or “impression pacing.”

Read More

Broadstreet Reports vs Google Analytics

When comparing Broadstreet reports with Google Analytics reports, you might have some level of discrepancy. But that usually suggests that the page is structured in a way that favors either Google Analytics or Broadstreet reports, which is difficult to avoid. For example, if a page invokes analytics earlier (toward the head of the page), it […]

Read More

Why Did Campaigns Delete Themselves?

If you’ve seen some older inactive campaigns disappear, it sounds like our automated campaign scrubbing at work. The system will automatically remove inactive campaigns after its end date.

Read More

Disadvantages to Using the Static Ad Code on a Website

There is a definite disadvantage. The static code doesn’t track hovers. It does track views and clicks reasonably accurately, but the best bet is always to use the javascript code since the static code is intended for newsletter templates and websites that have no other choice. We would always recommend using an HTML/javascript module.

Read More