Google AMP Configuration

Broadstreet Ads is officially supported by the Google AMP project. AMP project documentation for incorporating ads can be found here. AMP documentation specific to Broadstreet can be found here.

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Using Broadstreet with Prebid.js

Prebid.js is an increasingly popular open-source solution for gathering bids from a publisher’s demand partners. Using Prebid requires simple to moderate javascript development by the publisher. Broadstreet can be configured to work with Prebid.js.

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Impression Pacing for Your Campaign

Some publishers choose to sell their inventory by the number of ad impressions. This creates a question of exactly how quickly those impressions should be delivered, commonly referred to as “campaign pacing” or “impression pacing.”

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Broadstreet Reports vs Google Analytics

Comparisons vs Google Analytics reports usually have some level of discrepancy, but that usually suggests that the page is structured in a way that favors either Google Analytics or Broadstreet reports, which is difficult to avoid.

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