Oftentimes, agencies will ask for a RFP from your team to see if they can advertise on your publication.
The questions asked in the RFP have a wide range. We will drop some common questions below with the possible answers if you are planning to run their ads through your Broadstreet account.
Disclaimer: This article provides professional insights and guidance on RFP questions. However, it’s for informational purposes only and should not be considered a substitute for personalized advice. We recommend consulting with a qualified professional for your specific needs.
Standard Metrics
Custom Content Metrics
Email Metrics
Video Metrics
Standard Metrics?
| Impressions | Yes |
| Clicks | Yes |
| Views | Yes |
| Video Completes | Yes |
| Spend | Broadstreet does not determine this but it is something you can provide to them. |
| CTR | Yes |
| CPC | Broadstreet does not determine this but it is something you can provide to them. |
| Frequency | Yes |
| Total Delivery to Date | Yes |
| % to goal | Yes |
Custom Content Metrics?
| Unique Engagements | Yes |
| Engagement Rate | Yes |
| Unique Visitors | Yes |
| Time Spent | Yes |
| CTA Clicks | Yes |
| Page Views | Yes |
Email Metrics?
| Total sends/recipients | Broadstreet does not determine this but it is something you can provide to them. |
| Total opens | Yes |
| Ad/CTA clicks | Yes |
Video Metrics?
| Video Views | Yes |
| Video Starts | Yes |
| Video Completes | Yes |