The advanced report is one of the two reports tailored for sending to advertisers in Broadstreet to show them the analytics for an individual advertisement. For an overview of all the different reports available in Broadstreet, see the documentation here.
This report displays the analytics for individual advertiser ads through a set period of time. You can see information such as views, hovers, clicks, and CTR. There is the option to download this report as a CSV and send to clients as well as an option to send a dynamic url link so that advertisers can run the report with their own custom dates.
To understand how to run, download, and use an advanced report to understand your performance, read through the summary sections below.
Run an Advanced Report for an Advertisement
Navigate to the Advertisers option in the left side menu.
This opens the Advertisers page in Broadstreet. Here you can see a list of all existing advertisers in your network. Locate the advertiser you want to run the report for.
The page for the individual advertiser opens. There’s a section specifically for Advertisements. Click the advertisement you want the report on.
This opens the page for the individual advertisement. In the top menu select Advanced Reporting
This brings you to the advanced report page for that specific advertisement. In the top right you will see two sets of dates. The leftmost date is the time you want to start to display information from and the rightmost date is the last date you want to display information through.
To change the dates your report covers, click inside the date field. A calendar will populate below the field. Use the arrows in the top right of the calendar to move between calendar months and click the day on the calendar to populate it in the field. Click Go! to run your report.
You can now see, in detail, activity that has occurred for a specific ad.
Send a Dynamic Advanced Report
If you want to impress your advertisers and let them control the time periods they can view reports for, you can send them a dynamic report link.
Just like when you normally run a report, there are date options at the top of the screen. Whoever is sent the url for that page is able to adjust the dates to run a dynamic report.
Once the desired dates are selected, click Go, and all the analytics will populate in a nice client-facing report.
- From here, you can email the report by clicking the share icon
- You can download the report as a PDF
- You can get a Public Preview Link to send the URL to your advertiser from your Report History