Alva is an AI-based assistant for Broadstreet users. It’s designed to answer simple support questions, automate basic tasks, and provide strategy advice based on Broadstreet’s past writings, teachings and webinars. Things like — We take full credit for anything bright and brilliant that Alva might provide, and condemn all that is even remotely dimwitted. Named […]
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Understanding Differences in Advertisement Impressions: Broadstreet vs. Email Service Providers (ESPs)
When analyzing advertisement impressions in newsletters, it’s crucial to understand why the data from Broadstreet might differ from the “Open Count” statistics provided by Email Service Providers (ESPs) like MailChimp, ActiveCampaign, HubSpot, etc. 1. Handling of Invalid Traffic Broadstreet’s Approach: ESPs’ Approach: 2. Impact of Apple’s Privacy Measures Apple’s Private Relay: Broadstreet’s Response: ESPs’ Varied […]
Broadstreet Valet — Pricing and Terms
Sometimes, the time required to upload a new campaign or set of ads into Broadstreet is not the most effective use of time for a sales rep, ad operations rep, or the publisher. Additionally, there may not be enough time in the schedule to create a “spec ad” for an upcoming sales meeting or set […]
Does Broadstreet Offer a Self-Serve Advertising System?
Many customers inquire about the possibility of a “self-serve” system for advertisers — they usually would like prospective advertisers can use this system to create campaigns to run on their sites similar to a model of Google AdWords or Facebook.
Google AMP Configuration
Broadstreet Ads is officially supported by the Google AMP project. AMP project documentation for incorporating ads can be found here. AMP documentation specific to Broadstreet can be found here.
Using Broadstreet with Prebid.js
Prebid.js is an increasingly popular open-source solution for gathering bids from a publisher’s demand partners. Using Prebid requires simple to moderate javascript development by the publisher. Broadstreet can be configured to work with Prebid.js.
Using Broadstreet’s v2 Ad Tags
“Version 2” ad tags are available, stable, and ready for use in production. These new ad tags come with a number of benefits.
How to Embed Ad Formats in Your Media Kit with Broadstreet Ads
Many customers ask us how they may be able to showcase Broadstreet’s ad formats on their website so that they have a landing page for prospective advertisers to view the ad examples.
Avoid Ad Blockers or Whitelabeling
Broadstreet is capable of avoiding detection by ad blockers through a combination of technology related to creatives and the use of domain white-labeling.