Does Broadstreet Offer a Self-Serve Advertising System?

Many customers inquire about the possibility of a “self-serve” system for advertisers — they usually would like prospective advertisers can use this system to create campaigns to run on their sites similar to a model of Google AdWords or Facebook. In other words, set it up and watch the money flow in. We’ve thought about […]

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Google AMP Configuration

Broadstreet Ads is officially supported by the Google AMP project. AMP project documentation for incorporating ads can be found here. AMP documentation specific to Broadstreet can be found here.

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Serving Ads Into Facebook Instant Articles via WordPress

Broadstreet supports the delivery of advertisements into Facebook Instant Articles. Instant Articles support a variable number of ad units sized as either 300×250 or 300×50. The total number of ad units supported in a given article is determined by Facebook and depends on the content’s length. This articles assumes the use of the official Instant […]

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Using Broadstreet with Prebid.js

Prebid.js is an increasingly popular open-source solution for gathering bids from a publisher’s demand partners. Using Prebid requires simple to moderate javascript development by the publisher. Broadstreet can be configured to work with Prebid.js. Here is the general flow of working with Prebid: Set up Prebid creatives in Broadstreet, optionally separated by demand partner Include both […]

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How to track Campaign Conversions

Broadstreet XPRESS Agency users can track conversions by using the Conversion Tracker ad format. To track conversions: Create a campaign that should be tracked. You can follow the steps here on how to create a campaign https://information.broadstreetads.com/how-to-create-a-campaign/ Once the campaign is created, take note of its ID, shown under the campaign name on the campaign page in the […]

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Impression Pacing for Your Campaign

Some publishers choose to sell their inventory by the number of ad impressions. This creates a question of exactly how quickly those impressions should be delivered, commonly referred to as “campaign pacing” or “impression pacing.” Impression pacing is only possible when there is both an impression limit and end date set for the campaign. Broadstreet […]

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How to Designate A Single Advertiser to A Page or Section

How to Designate A Single Advertiser to A Page or Section There are some cases where a single advertiser may be sponsoring a single post, page, or section of your website. In the case of sponsored content, for example, some publishers offer the option to surround the content with an advertiser’s creatives in all available […]

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Broadstreet Reports vs Google Analytics

Comparisons vs Google Analytics reports usually have some level of discrepancy, but that usually suggests that the page is structured in a way that favors either Google Analytics or Broadstreet reports, which is difficult to avoid. For example, if a page invokes analytics earlier in the markup (toward the head of the page), it gets executed before any ads […]

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Why Analytics Reports Don’t Show Referrals from Ad

Short Answer: Not displaying referrals from Ad is a problem that can be solved by setting Google Analytics tracking parameters in the destination link of your client’s advertisement. If your client is savvy enough to use Google Analytics, setting up tracking parameters shouldn’t be an issue. Long answer: Nearly all adservers use a mechanism called a “302 […]

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Using Broadstreet’s v2 Ad Tags

How do you use V2 Ad tags? Broadstreet’s ad zone invocation code, like many adservers, is javascript. Our older tags looked like this: <script> broadstreet.zone(30071, { uriKeywords: true, softKeywords: true }); </script> “Version 2” ad tags are available, stable, and ready for use in production. These new ad tags come with a number of benefits: […]

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