When analyzing advertisement impressions in newsletters, it’s crucial to understand why the data from Broadstreet might differ from the “Open Count” statistics provided by Email Service Providers (ESPs) like MailChimp, ActiveCampaign, HubSpot, etc. 1. Handling of Invalid Traffic Broadstreet’s Approach: ESPs’ Approach: 2. Impact of Apple’s Privacy Measures Apple’s Private Relay: Broadstreet’s Response: ESPs’ Varied […]
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Broadstreet Valet — Pricing and Terms
Broadstreet Valet is currently in testing with several publishers. Terms and pricing are subject to fine-tuning. Sometimes, the time required to upload a new campaign or set of ads into Broadstreet is not the most effective use of time for a sales rep, ad operations rep, or the publisher. Additionally, there may not be enough […]
Does Broadstreet Offer a Self-Serve Advertising System?
Many customers inquire about the possibility of a “self-serve” system for advertisers — they usually would like prospective advertisers can use this system to create campaigns to run on their sites similar to a model of Google AdWords or Facebook.
Google AMP Configuration
Broadstreet Ads is officially supported by the Google AMP project. AMP project documentation for incorporating ads can be found here. AMP documentation specific to Broadstreet can be found here.
Using Broadstreet with Prebid.js
Prebid.js is an increasingly popular open-source solution for gathering bids from a publisher’s demand partners. Using Prebid requires simple to moderate javascript development by the publisher. Broadstreet can be configured to work with Prebid.js.
How to Track Campaign Conversions
Broadstreet users can track conversions by using the Conversion Tracker ad format.
Impression Pacing for Your Campaign
Some publishers choose to sell their inventory by the number of ad impressions. This creates a question of exactly how quickly those impressions should be delivered, commonly referred to as “campaign pacing” or “impression pacing.”
How to Designate A Single Advertiser to A Page or Section
There are some cases where a single advertiser may be sponsoring a single post, page, or section of your website.
Broadstreet Reports vs Google Analytics
Comparisons vs Google Analytics reports usually have some level of discrepancy, but that usually suggests that the page is structured in a way that favors either Google Analytics or Broadstreet reports, which is difficult to avoid.
Using Broadstreet’s v2 Ad Tags
“Version 2” ad tags are available, stable, and ready for use in production. These new ad tags come with a number of benefits.