How to pause a campaign

Here are the steps on how to pause a campaign: Log in to your Broadstreet account here https://my.broadstreetads.com. Click “Advertisers” on the left navigation bar. Select the advertiser you want to pause a campaign for. Select the campaign that you want to pause. Click “Edit Campaign”. Under “Flight” tab, tick the box that says “Paused”. […]

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How negative keywords work

This is a feature that you can use if you would like for an advertisement to avoid on a specific page on your site. Here’s how you can set that up in the Dashboard: Log in to your Broadstreet account here https://my.broadstreetads.com. To create a zone, you can refer to this article How to create a […]

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How to re-activate a campaign

Here’s how you can re-activate your campaign: Log in to your Broadstreet account here https://my.broadstreetads.com. Click “Advertisers” on the left navigation bar. Select the advertiser you want to un-archive a campaign for. Click “Show Archived”. Click the star icon which is “Un-archive this campaign”. Here’s a short video to guide you:

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How to archive a campaign

Here are the steps on how: Log in to your Broadstreet account here https://my.broadstreetads.com. Click “Advertisers” on the left navigation bar. Select the advertiser you want to archive a campaign for. Under “Campaigns”, hover over the campaign you want to archive and click the file box icon at the far right. Here’s a short video […]

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How to create a campaign

Here are the steps on how to set it up: Log in to your Broadstreet account here https://my.broadstreetads.com. Click “Advertisers” on the left navigation bar. Select the advertiser you want to create a campaign for. Click “New campaign”. Enter the name for your campaign. Under the “Flight” tab, enter the start and end date for […]

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What are Campaign Display Types

By default, the Broadstreet ad server de-duplicates campaigns on a given page load so that the maximum number of advertisers are represented. The setting that controls this behavior is on the Edit Campaign page. It is called Display Type. There are currently three types of Display Types: No repeating The default behavior described above. 1 ad from a campaign […]

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Serving an ad by share of voice

Let’s say you have 1 ad spot and you want to sell the space to 5 advertisers and have the ads each show 20% of the time? What you’d want to do is set up 1 Zone and target multiple campaigns or ads to that Zone. From there, every time the page loads an ad will be […]

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How to set up an SWF with a backup GIF

If you want to upload an SWF advertisement, you’ll want to be sure you have a backup image in case Flash isn’t supported (very common these days!). Here’s how to set it up: Log in to your Broadstreet account here https://my.broadstreetads.com. Click “Advertisers” on the left navigation bar. Select the advertiser you want to create […]

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How to set up an A/B test

While there isn’t a built-in A/B test functionality if you’d like to do something like create two different banner ads under the same advertiser for the same campaign and see which one has a better click-through-rate, there is a manual way you can do this. Your best option would be to place both ads in the same campaign […]

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How to show multiple creatives for one advertiser

Looking for a way to show multiple creatives for one advertisers? A good option would be to create an advertiser called something like “Freebies” (or whatever you’d like). From there you can run all of their ads in the same campaign. The adserver will, by default, prevent more than one from being served on the same […]

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