Serving an ad by share of voice

Let’s say you have 1 ad spot and you want to sell the space to 5 advertisers and have the ads each show 20% of the time? What you’d want to do is set up 1 Zone and target multiple campaigns or ads to that Zone. From there, every time the page loads an ad will be […]

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Uploading a SWF with a backup GIF

If you want to upload an SWF advertisement, you’ll want to be sure you have a backup image in case Flash isn’t support (very common these days!). To do this, you’ll want to create a standard banner ad as usual and then upload the swf where you would normally upload the image. Save, and then click […]

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Setting up an A/B test

While there isn’t a built-in A/B test functionality if you’d like to do something like create two different banner ads under the same advertiser for the same campaign and see which one has a better click-through-rate, there is a manual way you can do this. Your best option would be to place both ads in the same campaign […]

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Show multiple creatives for one advertiser

Looking for a way to show multiple creatives for one advertisers? A good option would be to create an advertiser called something like “Freebies” (or whatever you’d like). From there you can run all of their ads in the same campaign. The adserver will, by default, prevent more than one from being served on the same […]

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Keeping ads exclusive in multiple zones

What happens if you have two ads for a single advertiser, one for the header and one for the sidebar? Well, if you set them up as part of the same campaign, you can be guaranteed that even though they’re set up across separate zones, the same ad will never show twice! If you keep all […]

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How campaign weights work

How Campaign weights work. You can set different weights for your campaigns. This allows you to boost which campaigns rotate more or less frequently through your zones. These weights are: Remnant: 0 Low: .5 Normal: 1 High: 1.5 Sponsorship (Guaranteed): — Read Below In general, multiple campaigns will ultimately have their weights normalized for comparison. […]

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Editing an existing campaign

Editing existing campaign: Go to our Dashboard Click ‘Advertisers‘ in the left navigation Go to the advertiser you want to edit from Click into the advertisement you want to modify Click ‘Edit Advertisement‘ at the top right Upload the new graphic or HTML that you want to run Save your changes And you’re done!

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Add parameters for banner display

While we at Broadstreet don’t currently support a direct query-string to keyword call, you can use our keyword functionality to add parameters to your banner displays. If you wanted to accomplish something like this example: http://www.example.com will show the standard zone for banner rotation. http://www.example.com/?partner=partnername will show a banner specific to the partner being requested […]

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How Keywords Work

With keyword targeting, you can target campaigns to specific pages or sections of your website. Additionally, you can target keywords to behave in a few different ways. Setup of Keywords Site-Side Setup (Your Website) First, you need keywords embedded into your website’s pages. If you did not use this method and you use WordPress, head down […]

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