When analyzing advertisement impressions in newsletters, it’s crucial to understand why the data from Broadstreet might differ from the “Open Count” statistics provided by Email Service Providers (ESPs) like MailChimp, ActiveCampaign, HubSpot, etc. 1. Handling of Invalid Traffic Broadstreet’s Approach: ESPs’ Approach: 2. Impact of Apple’s Privacy Measures Apple’s Private Relay: Broadstreet’s Response: ESPs’ Varied […]
Category: Newsletters
Understanding Newsletters
Ads can be placed directly in your email newsletters with Broadstreet. Just like with a web page, the first thing needed to include advertisements in your newsletters is to create zones and add them to your newsletter templates. Broadstreet has two ways to include zones into your newsletters. In the section below, a brief description […]
“Static” Zone Code for Newsletters
Using “static” zone code is currently the preferred method of implementing ad zones and involves copying and editing code directly into the HTML editor of your newsletter templates. It is often easier to turn over the addition and editing of code over to developers. Make sure that you have your zones created in Broadstreet and […]
RSS Merge for Newsletters
An RSS merge requires a developer, or other knowledgeable party to work directly with your Mailchimp template to integrate your Broadstreet ads. These steps will work with any newsletter platform, but the majority of businesses use Mailchimp and so they are used for the below examples. Make sure that you have your zones created in […]
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