Sponsored content reporting provides insights tailored to highlight the unique engagement and performance metrics of sponsored posts. Unlike standard reporting, it includes specific elements designed to give a deeper look at how sponsored content resonates with your audience. This article will break down each component of the report, helping you understand what they mean and how to interpret them.
Some key engagement metrics you’ll find in the report are listed below:
Total Reads: The total number of views the article received.
Unique Readers: The number of unique individuals who viewed the article.
Complete Reads: The number of readers who viewed the article in its entirety.
Average Time on Page: The average amount of time readers spent on the article page.
Link Clicks: The number of times any link within the article was clicked.
Unique Referrers: The number of readers who arrived at the article from an external source.
Additional metrics included in the report are:
Unique Reader Percentage: The percentage of total views that came from unique readers.
Reader Completion Rate: The percentage of readers who read the entire article.
Lastly, the report will also show the sources of referrals to the article, detailing where readers accessed the content from.
Understanding these metrics will help you assess how well sponsored content resonates with your audience and how effectively it’s driving engagement. By exploring each part of the report, you’ll be equipped to provide clear, valuable insights to your partners and refine strategies to better connect with readers. We hope this guide helps you get the most out of your sponsored content reporting and supports your efforts to grow engagement on your platform.