How negative keywords work

This is a feature that you can use if you would like for an advertisement to avoid on a specific page on your site. Here’s how you can set that up in the Dashboard: Log in to your Broadstreet account here https://my.broadstreetads.com. To create a zone, you can refer to this article How to create a […]

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How to give your client access to reports

Here’s how to set it up: Log in to your Broadstreet account here https://my.broadstreetads.com. Click on “Advertisers” on the left. Click on the advertiser you want to give access. You can use the filter section to search for the advertiser. Click “Edit”. Click “New Administrator”. Enter the email address then click “Save”. A new tab […]

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How to set up automatic advertisement reports by email

You can configure Broadstreet so that it automatically emails reports to advertisers. Here are the timeframes when the reports are sent out: Weekly – every Monday Monthly – every 1st of the month Quarterly – every 1st of the month of each quarter Here are the steps on how to set it up: Log in […]

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How campaign weights work

How Campaign weights work. You can set different weights for your campaigns. This allows you to boost which campaigns rotate more or less frequently through your zones. These weights are: Remnant: 0 Low: .5 Normal: 1 High: 1.5 Sponsorship (Guaranteed): — Read Below Custom: Any number between 1 and 100 In general, multiple campaigns will […]

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Newsletter Advertising Zones

You can place ads in your email newsletters with Broadstreet. There are currently two ways of doing this: RSS Merge (commonly used with MailChimp) and “static” zone code. The “static” zone code is currently the preferred method of implementing ad zones, even with MailChimp. Keep in mind that since email clients do not allow for javascript, […]

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How keywords work

With keyword targeting, you can target campaigns to specific pages or sections of your website. Additionally, you can target keywords to behave in a few different ways. Setup of Keywords Site-Side Setup (Your Website) First, you need keywords embedded into your website’s pages. If you did not use this method and you use WordPress, head down […]

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How to Target Ads to Specific Device Types

Using Broadstreet, you can set an advertisement to be served only when viewed on specific device types, such as smartphones and tablets. Log in to your Broadstreet account here https://my.broadstreetads.com. Click on “Advertisers” on the left. Select the Advertiser you want to edit the ads for. Click the advertisement you want to target to a […]

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How to create a rotating ad zone

Here’s how you can set it up: Log in to your Broadstreet account here https://my.broadstreetads.com. If you don’t have zones yet, you can create it first. Go to “Zones”. Click on “New Zone” in the upper right part of the menu. If you already have zones, go to the Zones section. Look for your Zone […]

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