How to Read and Understand Your Sponsored Content Report

Sponsored content reporting provides insights tailored to highlight the unique engagement and performance metrics of sponsored posts. Unlike standard reporting, it includes specific elements designed to give a deeper look at how sponsored content resonates with your audience. This article will break down each component of the report, helping you understand what they mean and […]

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Request For Proposal (RFP) FAQ

Oftentimes, agencies will ask for a RFP from your team to see if they can advertise on your publication. The questions asked in the RFP have a wide range. We will drop some common questions below with the possible answers if you are planning to run their ads through your Broadstreet account. Disclaimer: This article […]

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Extended Report Details

You’ve generated your nice client-facing report, but what does all the detail in the report mean? Each extended report is broken down into an overall ad summary page and then geo-data for the ad. The geo-data can be turned off for your advertiser if you only want the first summary page. You can remove that […]

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Lookout Campaign Report

Depending on your network tier with Broadstreet, you may have access to our Lookout Campaign Report. This report provides a detailed breakdown of your campaign. Run a Lookout Report Navigate to the Campaigns option in the left side menu This opens the Campaign Status Report in Broadstreet. Select the name of the campaign you want […]

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Web Analytics

Want statistics on your site visitors without the confusion of Google Analytics?  Broadstreet’s Web Analytics provides a quick and visually friendly way to see how pages on your site are doing for traffic and engagement.  In this article we’ll go over the basics of Web Analytics:  Locate Web Analytics Navigate to the Web Analytics option […]

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Report History

When you generate a report from a dynamic link, Broadstreet keeps a record of that report. This means that you can easily return to look at the results of previous reports without having to download and keep track of each previous record.  For reference, Overall Reporting and Advanced Reporting allow you to create dynamic links […]

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Understanding Reports

Reports provide a quick and easy to understand way for you to check in on how your advertisements and campaigns are performing.  There are several different kinds of reports that you can run and share in Broadstreet. The types of reports can be broken into two broad categories: reports meant for your internal use as […]

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Automatic Reports

Broadstreet allows you to set up automatic advertisement reports that will be emailed to advertiser admins on a scheduled basis. The information included in the automatic reports matches the Overall Reports that can be run in Broadstreet. For more information on Overall Reports see the documentation here.  Note that all advertiser admins will receive the […]

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Overall Reporting

The overall report is one of the two reports tailored for sending to advertisers in Broadstreet to show them the analytics of all of their active advertisements. For an overview of all the different reports available in Broadstreet, see the documentation here.   This report displays the analytics for individual advertiser ads through a set period […]

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