Sometimes, in the process of working with a client, there need to be edits and changes made to an existing campaign. Every aspect of a campaign can be easily edited in Broadstreet at any time; simply open the campaign that needs changes, make your changes, and save the changes! The directions below walk you through […]
All posts by caitlin pike
Create a Zone
Zones are dedicated advertisement space that you designate on your website. When you create a zone, you’re making a container that you later intend to display ads within. You can create multiple zones for individual pages, but note that adding a zone to a page is the next step in the process and is explained […]
Update an Advertiser
Sometimes in the process of working with a client, changes need to be made to an advertiser account. There is a lot of information tied to an advertiser in Broadstreet, from advertisements to campaigns, so care should be taken when updating advertiser information and settings. The directions below walk you through how to update an […]
Overall Reporting
The overall report is one of the two reports tailored for sending to advertisers in Broadstreet to show them the analytics of all of their active advertisements. For an overview of all the different reports available in Broadstreet, see the documentation here. This report displays the analytics for individual advertiser ads through a set period […]
Campaign Status Report
A campaign status report is one of the reports tailored for a publisher’s internal use in Broadstreet. For an overview of all the different reports available in Broadstreet, see the documentation here. The campaign status report allows you to see how you have campaigns scheduled for your different advertisers over a period of time. The […]
Update a Zone
Sometimes a web page is updated or adjusted and the zones that have been created for them need to be edited. Updating a zone is a simple process of opening the zone settings, making the needed changes, and saving the changes! The directions below walk you through how to edit an existing zone. Locate Your […]
Zone Performance Report
A zone performance report is one of the reports tailored for a publisher’s internal use in Broadstreet. For an overview of all the different reports available in Broadstreet, see the documentation here. The zone performance report allows you to see how the different zones you have set up on your site are performing. Problems with […]
Global Reporting
A global report is one of the reports tailored for a publisher’s internal use in Broadstreet. For an overview of all the different reports available in Broadstreet, see the documentation here. The global report allows you to quickly see how the advertisements across all your advertisers are performing during a given time period in terms […]
Understanding Campaign Weights
Campaigns are the organization of what ads appear in what zones and how often across your site. Sometimes, more than one campaign will be scheduled to display ads in the same zones. Campaign weights are a tool that allows you to control which campaigns will get the most share of voice when multiple campaigns use […]
Create an Advertisement
In order for there to be an advertisement, there must first be an advertiser in Broadstreet. If you have not already created an advertiser, see the documentation here to do so. Advertisements are the actual content that you want displayed to users of your site. Advertisement selections require some research beforehand with our over 100 […]